Pricing During Inflationary Periods
We live in finger-pointing times. Companies are raising prices and blaming inflation, and some politicians are blaming inflation on companies raising prices. Both are true, though
The Goal of Pricing, or Why Profit Maximizing is a Good Thing
Pricing, like most other activities in an organization, is subordinate to the company’s goals. And while every business has a different purpose – from making as much money as p