Toyo Tires USA’s business can be divided between OE sales to auto manufacturers and the replacement market. The former case is made up of large volume sales made at the highest level of the company; the latter by sales to retailers and distributors which are typ

Data serves countless purposes, and our team has tackled diverse projects ranging from analyzing the cost drivers of military hardware to uncovering the characteristics that make movies more profitable. One of our most interesting projects, however, was helping an

Should you raise prices or lower them? If you raise prices, will they produce more profits or dampen demand too much? If you cut prices, will they lead to enough new sales to make up for smaller per-unit revenues? Do you know? Do you know if your past price change

As a business manager, profit maximization should always be your long-term goal. Why profits rather than units, market share, or revenue?  But profits pay the bills. Conversely, unit sales, market share, and revenue can consistently be increased… at a loss. Pro

In 2017, OmniSource USA was a mid-sized tire wholesaler with 18 distribution centers, a single retail location. The company primarily sold Toyo and Coooper tires, as well. The company had recently been formed through the merger of two struggling tire wholesalers,

Pricing
Pricing Theory and Practice
Finding the profit maximizing price for a product, or group of products, can be difficult. It takes a fair amount of data, a bit of training, and some analytic chops to do it well. Many companies lack the necessary skillset in-house, and few have the...
Read More
hyperinflation
HYPERINFLATION
In the 1970s and 1980s, I was living in Brazil, but spent a fair amount of time in Argentina. Hyperinflation was rife in both countries. For a while prices were changing prices 3x a day in Argentina. They used to use sticker guns in those days; a product...
Read More
inflation-p4
Pricing During Inflationary Periods
We live in finger-pointing times. Companies are raising prices and blaming inflation, and some politicians are blaming inflation on companies raising prices. Both are true, though the root cause of inflation, what made it inevitable, is the increase in...
Read More
New-Pricing
The Goal of Pricing, or Why Profit Maximizing is a Good Thing
Pricing, like most other activities in an organization, is subordinate to the company’s goals. And while every business has a different purpose – from making as much money as possible to promoting socially responsible causes – no company can lose money...
Read More
Pricing-sins
Pricing Sins
In many organizations, Pricing suffers from neglect, resulting in one of the following sina: Prices remain unchanged for far too long Prices are based on simplistic rules – typically cost plus a certain margin or the manufacturer’s suggested retail price...
Read More
Header 2
Pricing, Speed and Measurement
Pricimetrics makes software which helps companies maximize their profits by improving the way they allocate their resources. Among the decisions we help with are those involving pricing. Pricing is particularly interesting because it’s one of the fastest...
Read More