INTRODUCTION Origin stories are all the rage in the movies these days. And as it so happens, we have one too, complete with multiple flashbacks, the odd epiphany, an assemblage of socially awkward individuals and plenty of cinematic action. Well, maybe not the action.

JANUARY 2019 Mike Kimel is working for a multinational company in Dallas, the company he works for has been testing price optimization software made by several reputable vendors. Mike finds that an algorithm he had designed many years earlier is outperforming some rather expensive solutions. The seed of an idea is born: wouldn’t it be nice to provide a world-class pricing solution at a price that is accessible to companies...

JULY 2019 Pricimetrics the software company is born, but the product is still a dream. Mike, has been working on a killer algorithm. We get great feedback from associates.

SEPTEMBER 2019 Mike reaches out to an old friend, Dave Labowitz, a veteran of 4 start-ups and a business coach.  Dave joins as an advisor.

APRIL 2020 The first iteration of Pricimetrics’ price optimization software is complete, written partly in Visual Basic and partly in R. It is slow, and it is clunky, but it works, and is far more sophisticated than the algorithm Mike had originally designed many years earlier. A couple companies are preparing to test it, and then… COVID hits.

DECEMBER 2020 Another odl friend of Mike’s joins the team; Lee Fischman, who has spent the last 27 years building costing software. Lee looks over the code, and makes it clear: Pricimetrics’ core software product needs refinement. It’s time to build code that is more robust. The team spends several months redesigning our product from the ground.

SEPTEMBER 2021 Atish Bagrodia joins as CFO.

OCTOBER 2021 Pricimetrics Max 1.0 is born.